Editorial & Content Strategy

I work with visionary companies to strategically grow their audience, articulate their brand vision and values, and increase engagement by creating impactful, high-quality content and build robust, authentic communities. Known for transforming complexity into clarity, I build scalable strategies, systems, and narratives that fuel long-term business growth. As a collaborative, empathetic leader and trusted cross-functional partner, I elevate culture, nurture community, and help teams thrive and deliver meaningful results.

Full funnel b2b & b2c Content strategy for Lively

A fast growing provider of employee benefits accounts, Lively launched as a B2C Health Savings Account Company, before entering the B2B market and expanding to a full suite of health, wellness, and lifestyle accounts. They needed a content strategy that could flex and scale to cover the full marketing funnel, from lead capture and conversion to account holder lifecycle marketing for benefits brokers, enterprise audiences, employers, consumers, and financial institutions.

At Lively I owned content and brand strategy, editorial calendar, brand voice and presence, and content production. I created quarterly industry reports, executive thought leadership, demand generation email campaigns, webinars, benefits guides for brokers, administrators, and employees, customer stories, and oversaw all blog and social media content all of which drove lead capture, conversion, and engagement. I developed cross-functional partnerships with the Sales, Executive, Customer Success, and Customer Support teams to ensure content was aligned with business goals.

AXIOM LAW Content Strategy

Axiom Law is the original provider of flexible, on-demand lawyers and legal services. With a client list that includes over 50% of the Fortune 100 companies, Axiom needed a content strategy that positioned them as a trusted partner and an innovative, flexible solution to shrinking budgets and expanding legal needs. For Axiom I launched and managed their blog, wrote one-pagers about products and services, rewrote the website to be more demand oriented, and authored and ghostwrote industry white papers and long form reports, as well as supporting content such as email campaigns and social media posts.

all hands and content strategy at managed by q

As an office services company, Managed by Q wanted to distinguish themselves as tech-driven, forward thinking, and possessing a holistic understanding of what makes company culture, and the spaces that build it, work seamlessly. As the Managing Editor and Art Director, I launched All Hands, a digital magazines about life at work, where I managed a team of freelance writers and photographers to produce high end articles and photographs that included profiles, how-to articles, and industry thought leadership.

I also authored all supporting content, including a monthly newsletter, and a shift to a more growth and demand-oriented strategy, which included industry reports, extensive how to guides on office moving, safety and security, and building culture, and email and social content.

Dev Bootcamp webiste redesign

As the creator of the original, immersive coding bootcamp, Dev Bootcamp needed to more effectively tell the story of the diverse student experience and demonstrate their value propositions to potential employers of their graduates. I was responsible for the production of a new website and brand messaging overhaul that would distinguish Dev Bootcamp in the increasingly competitive bootcamp landscape, recruit highly-motivated students from around the world, and show employers how Dev Bootcamp graduates would bring talent and innovation to their companies. I managed the design process with an external agency and internal stakeholders, wrote and edited all site copy, gathered testimonials and bios from students, staff, and employers, and ensured content was SEO optimized, and managed project timeline and scope.

ARTsfwd

ArtsFwd, a project of arts management consultancy EmcArts, was created to inspire dialogue and original writing about innovation and sustainability in the arts. I developed high quality content that focused on my interest in arts policy and the creative economy and reinforced the organization’s mission of systematizing innovation and adaptive change in the arts and culture field. To dynamically showcase the organization’s Rockefeller Foundation Cultural Innovation Fund supported project, I wrote "Innovation Stories" about organizations that received support from the foundation and EmcArts to record and demonstrate the community impact of their work.

Rubin museum of art

I led the Rubin Museum’s educational content strategy to effectively engage visitors in learning about complex Himalayan art. With a team of curators, editors, designers, and developers I produced stunning gallery didactics and interactive educational materials for gallery and online exhibitions. My projects included an overhauled of the interactive tour program to modernize audio/visual tour technologies, the scripting and recording of new audio tours and podcasts, and a complete reinstallation of the museum’s permanent collection, which resulted in a 25% increase in use of tours. Tours and gallery-based educational materials are still in use and received wide accolades from visitors and critics alike.

artist books & zines

Informed by the punk, Riot Grrrl, do-it-yourself, and artist book movements, I’ve self-published zines and artists books since 1997, including a personal zine Indulgence, which is still in production. They explore the discoveries, questions, and tensions raised by different locations, identities and experiences. Each project reflects a commitment to carefully constructed, creative presentation that incorporates hand binding, letterpress and silkscreen printing, and innovative book forms. My work is included in museums and rare book collections, including the New York Public Library, the Brooklyn Museum Library and Archive, the Pratt Institute, Smith College, Trinity College, and the University of Iowa.